February 13, 2014
Web design is used as a general term to describe any of the various tasks involved in creating a web page. More specifically, it refers to jobs focused on building the front-end of a web page.
The web consists of myriad pages, presenting information using different technologies and linked together with hyperlinks. There are two basic aspects to any web page found on the Internet. The first is a presentation that the user interacts with, usually visually, while the second is a back-end that includes information for non-human browsers.
The basic markup language used to tell a browser how to present information is called the HyperText Markup Language (HTML). A stricter version of HTML is also widely used, known as eXtensible HyperText Markup Language (XHTML). Using HTML or XHTML, a web designer is able to tell a browser how a web page should appear. In the last few years, there has been a push towards separating the underlying structure of a web-page (using HTML) from the visual presentation of the site (using Cascading Style Sheets or CSS). This approach has a number of major benefits in both the short and long term, and it is gathering popularity as time progresses.
Design is a Part of Web Design
Design is a key part of web design. This includes both the design principles: balance, contrast, emphasis, rhythm, and unity and the design elements: lines, shapes, texture, color, and direction. By putting these things together, a web designer creates websites.
Web design uses many of the same key visual elements as all types of design such as:
Layout: This is the way the graphics, ads and text are arranged. In the web world, a key goal is to help the view find the information they seek at a glance. This includes maintaining the balance, consistency, and integrity of the design.
Color: The choice of colors depends on the purpose and clientele; it could be simple black-and-white to multi-colored design, conveying the personality of a person or the brand of an organization, using web-safe colors.
Graphics: Graphics can include logos, photos, clipart or icons, all of which enhance the web design. For user friendliness, these need to be placed appropriately, working with the color and content of the web page, while not making it too congested or slow to load.
Fonts: The use of various fonts can enhance a website design. Most web browsers can only read a select number of fonts, known as “web-safe fonts”, so your designer will generally work within this widely accepted group.
Content: Content and design can work together to enhance the message of the site through visuals and text. Written text should always be relevant and useful, so as not to confuse the reader and to give them what they want so they will remain on the site. Content should be optimized for search engines and be of a suitable length, incorporating relevant keywords.
Besides the basic elements of web design that make a site beautiful and visually compelling, a website must also always consider the end user. User-friendliness can be achieved by paying attention to the following factors.
Navigation: Site architecture, menus and other navigation tools in the web design must be created with consideration of how users browse and search. The goal is to help the user to move around the site with ease, efficiently finding the information they require.
Multimedia: Relevant video and audio stimuli in the design can help users to grasp the information, developing understanding in an easy and quick manner. This can encourage visitors to spend more time on the webpage.
Compatibility: Design the webpage, to perform equally well on different browsers and operating systems, to increase its viewing.
Technology: Advancements in technology give designers the freedom to add movement and innovation, allowing for web design that is always fresh, dynamic and professional.
Interactive: Increase active user participation and involvement, by adding comment boxes and opinion polls in the design. Convert users from visitors to clients with email forms and newsletter sign-ups.
Toronto web design professionals create excellent User Interface (UI) Design for a satisfying web experience. They use critical planning and analysis for the design and they pay attention to individual client specifications, converting the intricate process into a simple and elegant piece of art.
Most designers don’t try to cover all of it. Instead, they focus on one or two areas where they can excel and work with other people on the rest. But the good news is that there is always going to be something new to learn.