Professional Training on SEO/SEM�

This is a professional training program designed for the people who wants to excel in the field of SEO/SEM. Any non-IT person,
IT graduate or an IT professional can join this program.�

  • We are living in a 21st century and it is an era of technology and technocrats. Nowadays, the IT Industry is moving towards the digital revolution where every business needs to have a online presence to be able to compete in the market. That’s where the role of Search engine optimization (SEO) and search engine marketing (SEM) comes into the picture as it allows the business owners to digitally advertise their products.

    ExcelPTP offers you the most comprehensive training in the field of Digital Marketing. SEO & SEM are the key components of any Internet marketing campaigns and therefore the company puts the focus on these components. We have expert team of SEM & SEO which will explain you how to enhance the career in the SEO industry.

    In this course, you will learn about how to build the online presence of your website or business and thereby increase the traffic on your website which will eventually help you to generate revenue for your business. This course is especially designed for the people who are not from the IT background but want to make a career in the IT industry. During this course, you will practically implement the on-page and off-page SEO techniques.

    Goal: The goal of this course to train the students in the area of SEO & SEM so that they are able to improve the visibility of any website or business according to the requirement of client. After learning this course, you will be able to work professionally as an SEO executive in the IT Industry.

    Prerequisites: Basic knowledge about Internet and control over the English language is required.  

    • Eligibility:
    • Any Graduate with having basic computer skills
    • BE / B Tech (Computer/ IT)
    • MCA / M Tech / Msc IT / MBA IT
    • Diploma in IT / Computer.
    • OR after 12th with Graduation you can apply to learn
    • Introduction:
    • what is SEO (Search Engine Optimization)?
    • What is SEM (Search Engine Marketing)?
    • Search engine (Google, Yahoo, Bing, Alta Vista)
    • How search engine spider works.
    • Understanding Google Page Rank
    • Research:
    • Keywords research
    • Brainstorming
    • Keyword search volume
    • Analyse competition
    • What keywords to target
    • Importance of keywords on pages
    • Competitor keywords research
    • Planning:
    • Creating a SEO campaign
    • Steps required
    • Measuring the results
    • Search Engine Optimization Tools:
    • Google Analytics
    • Google Webmaster tools
    • Search Engine Optimization Problems:
    • Dynamic & database-driven sites
    • Flash, Images, Frames, iframes, JavaScript, & AJAX
    • On-site Search Engine Optimization:
    • What is on-site SEO?
    • Title tags
    • Meta keywords
    • Meta description
    • Other meta tags
    • HTML tags and their importance
    • Page contents
    • Image Alt tags
    • Image file names
    • Internal links
    • Anchor text
    • Sitemaps
    • Domain names
    • URLs
    • Copy-writing for web
    • Google guidelines
    • Site navigation
    • XML sitemap
    • HTML sitemap
    • Search Robots and Robots.txt
    • Off-site Search Engine Optimization:
    • Getting listed
    • Link building
    • External anchor text
    • Effect of link popularity on Google PR
    • Link building techniques
    • Google Base and product search
    • Getting listed on Maps
    • Google Places
    • Yahoo Local
    • What are web directories?
    • Best techniques to get listed on directories
    • Search engine submission
    • Importance of blogs
    • Social media site
    • News site
    • Networking sites
    • Conversion rate
    • Social Media Strategies
    • Case Study:
    • Take a website and implement all techniques from the SEO course to see the results.
    • Live project Work with Developer
    • Expert Guidelines:
    • Discussion with Experts
    • Interview tips
    • Problem re solution with experts
    • Shared your minimum 5 failed Interview experience with team and experts
    • Placement process start.
    • Experience Certificates

we have two training programs

No limits on learning, No limits on Training duration, No limits on salary offer,No limits on job interviews call ,
learn AS much AS you can & your Dream job is ready

4 months Training (Code: PTP-4):

  • 4 Months Training Program

  • Monday To Friday (4 Hours/Day)

  • Only Practical things

  • Individual one to one Training

  • Professional Well Experience Programmers as Trainers

  • Stipend provide based on performance

  • On job training program with 100% Placement Assistance till your 1st offer letter

6 months Training (Code: PTP-6):

  • 6 Months Training Program

  • Monday To Friday (8 Hours/Day)

  • Only Practical things

  • Individual one to one Training

  • Professional Well Experience Programmers as Trainers

  • Stipend provide based on performance

  • job Guaranteed training with offer letter on 1st Day of joining

Few Words from beginner

One of our trainee would love to share his Experience with you

Dutt Patel - Jr. Web Designer

My Self  Dutt Patel , After my diploma C.E. I took my Web Design Training from Excel PTP & Amar Infotech - Ahmadabad. I got to know about this company from Search engine & my Friend. during this Training program I got to know Way of Training Style ... It was amazing they treat me as professional way on real time requirement Training over Web designing Stuffs, HTML5, CSS3, Bootstraps, responsive, PSD etc..

Truly speaking It was nice Experience ever to learn something innovative & skilled-full Guidelines. During this Training  I got job offer as Html devloper  in Ahmadabad.

I really very  thankful to all Team of Excel PTP for sharing their Experience with me.

Dutt patel
HTML Devloper / Web Designer
Silver Touch Technologies Ltd. - Ahmadabad